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Shopping in Via Serlas and the town centre

Shopping mile with glamour factor

Small is beautiful... the Via Serlas shopping street in St. Moritz proudly competes with the largest shopping parades in the world. All the brands renowned in the fashion industry are lined up here. There are some who call the Via Serlas the world's shortest luxury mile or the "Via Serlas Club" and they have a point. The offer is as international as the well-heeled clientele that populates the many hotels and private holiday homes during the high season. Bottega Veneta, Louis Vuitton, Chanel, Gucci, Jimmy Cho, Miu Miu, Roberto Cavalli, Ermenegildo Zegna – the list can be extended at will – they are all represented with their own shops in the Engadine high valley, alongside the big names of the jewellery industry such as Harry Winston or Cartier. And right in the middle of it all is the world-famous luxury hotel Badrutt's Palace in whose bar tired shopping queens and kings can fortify themselves for their next discoveries. During the Advent Season, Via Serlas looks at its best and surprises with atmospheric Christmas illuminations every year.

In the immediate vicinity of the Via Serlas and in the centre of St. Moritz there are other small, inviting shops offering stylish furniture, selected wines, caviar or rare teas and local specialities. And nobody should miss the opportunity – not even the calorie counters – to try a piece of the home-made Engadine nut cake with chocolate coating at Confiserie Hauser. A culinary delight that satisfies all the senses.

all year round

shopping on Via Serlas starts right outside the door of the Crystal Hotel.